It really depends on how much demand there is for the topic being written about and how relevant and useful the press/news release is to your target audience.
For example, if a sudden flu outbreak were to occur and your release contains information on how to prevent yourself from catching it, many people would be searching for this information and many journalists and bloggers would be publishing news and information on this topic. This is called “riding a trend” and something that our expert team of writers are very skilled at.
The main factors to consider are:
- The interest level and potential audience of the topic being published,
- How newsworthy and attention grabbing your news release is,
- The keywords and secondary topics covered and level of interest in those topics,
- The level of competition.
A lot of interest in the topic, a rising trend, a recent news event and fewer competing news stories and articles are the ideal conditions for maximum press release exposure and attention.