We’ve seen many campaigns where the press/news release stays on the front page of Google for over a year.
Initially, you can expect to see high visibility from being ‘In The News’ and you can even target competitive terms and trending topics.
After the first week, the rankings settle down and into their natural position and stay there for months, even well over a year.
In more competitive niches many of our most successful clients do releases more regularly to stay ever present in Google’s search results.
