Frequently Asked Questions
Press Release Service FAQ
Yes, we certainly can!
We offer a fully managed, professional and experienced Press Release writing service to clients.
This allows you to focus 100% on your business while we do the work of researching, writing, and distributing your press release and guarantees intelligently crafted news angles, more media pick ups and a whole lot of time and energy saved.
It really depends on how much demand there is for the topic being written about and how relevant and useful the Press Release is to your target audience.
For example, if a sudden flu outbreak occurs and your PR contained information on how to prevent yourself from catching it, many people would be searching for this information and many journalists and bloggers would be publishing news and information on this topic. This is called “riding a trend” and something that our expert team of writers are very skilled at.
The main factors to consider when estimating the attention you'll get are:
a) The interest level and potential audience of the topic being published
b) How newsworthy and attention grabbing the Press Release is
c) The keywords and secondary topics covered and level of interest in those topics
d) The level of competition
A lot of interest in the topic, a rising trend, a recent news event and fewer competing news stories and articles are the ideal conditions for maximum press release exposure and attention.
We've seen many campaigns where the Press Release stays on the front page of Google for over a year.
Initially, you can expect to see high visibility from being 'In The News' and you can even target competitive terms and trending topics.
After the first week, the rankings settle down and into their natural position and stay there for months, even well over a year.
In more competitive niches many of our most successful clients do releases more regularly to stay ever present in Google's search results.
If using our fully managed done-for-you Press Release writing and distribution service, please allow 5-7 days for the writing and submission process to be completed after our initial needs analysis consultation/session. This period of time allows us to better understand your needs, research, and write your release.
If you choose our distribution only service, then please up to 2 days for review and approval.
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