Case Study – WPCompendium.org

WPCompendium.org - Free WordPress Tutorials For Beginners

WPCompendium.org – Case Study

WPCompendium.org - Free WordPress Tutorials For BeginnersWPCompendium.org provides hundreds of free WordPress tutorials for beginners.

WordPress is the world’s most popular content management system application and is used to power millions of websites worldwide.

WordPress is also an extremely popular niche for bloggers and blogging and competition for search terms related to the WordPress tutorials niche is very high, as many web service businesses, web developers, web designers, and web marketing agencies compete for clients and offer tutorials as content to attract visitors.

The main method used by WPCompendium.org to drive traffic to the site is content publishing and content syndication (content is automatically syndicated to the site’s social pages). Although this is an effective way to generate traffic and get many of the site’s pages ranked on Google, it is also very time-consuming. The site publishes detailed and original content which has taken many years to create.

Before Using Distribution Press

WPCompendium.org was launched in May 2016.

As the screenshot from WPCompendium.org’s Google Analytics account shows, traffic figures for November 2016 (6 months after launch) were as follows:

  • Users: 975
  • Sessions: 1,094

WPCompendium.org launched its first press release campaign using DistributionPress on November 24, 2016.

WPCompendium.org - First Press Release with DistributionPress.com

(WPCompendium.org – First News Release Campaign)

The press release targeted the keyword phrase Free Digital Skills Training WordPress.

After Using Distribution Press

Improved Search Engine Ranking

WPCompendium.org - Free Digital Skills Training WordPress

We targeted the long-tail keyword “Free Digital Skills Training WordPress” in this campaign to show that we can easily rank sites on the front page of Google’s organic search result listings using targeted press releases for low-to-medium competition keywords.

WPCompendium.org not only ranks at the top of Google’s organic search listings for the keyword Free Digital Skills Training WordPress but the press release also helped pushed up rankings for the main site and other related sites where WPCompendium.org syndicates its content to (e.g. social media pages like LinkedIn).

No one can predict what Google will do. Checking search results on different days, however, seems to indicate that WPCompendium.org is consistently ranking well for a number of top slots … sometimes it even dominates the top 3-4 spots …

Press releases can help drive up rankings for your website!

(Press releases can help drive up ranking for your website … even dominate multiple top/front page spots in Google’s search results!)

Increased Web Traffic

For WPCompendium.org, we’ll be using the recommended strategy of releasing monthly press releases targeting different search phrases that drive traffic in the WordPress niche.

The screenshots below show traffic results using this strategy. We’ll add new screenshots over time with updated traffic results …

WPCompendium.org - Initial Press release November 24, 2016

(WPCompendium.org – Initial press release November 24, 2016)

WPCompendium.org - Press release results December 2016

(WPCompendium.org – December 2016)

WPCompendium.org - After Press Release

(WPCompendium.org – One Month After Press Release)

Click Here To Learn More About Our News Release Writing & Distribution Services

Press Release Pickup

DistributionPress - Press Release Distribution ReportLet’s take a look at how Google picked up WPCompendium.org’s press release.

The news release was submitted to 220+ sites and many additional media outlets (update: we now submit to 500+ sites).

As the number of indexed sites gets higher, this indicates that releases are not only being picked up from sites we have distributed releases to but also that releases are being syndicated to websites and blogs that source content from sites on our distribution list.

WPCompendium.org – Press Release Day 1, 12 hrs
WPCompendium.org - Press Release Day 1, 12 hrs
Click image to enlarge

Days after press release = 1 (12 hrs)

Links indexed in Google = 85

WPCompendium.org – Press Release Day 3
WPCompendium.org - Press Release Day 3
Click image to enlarge

Days after press release = 3

Links indexed in Google = 96

WPCompendium.org – Press Release Day 7
WPCompendium.org - Press Release Day 7
Click image to enlarge

Days after press release = 7

Links indexed in Google = 176

WPCompendium.org – Press Release Day 23
WPCompendium.org - Press Release Day 23
Click image to enlarge

Days after press release = 23

Links indexed in Google = 545

WPCompendium.org – Press Release Day 28
WPCompendium.org - Press Release Day 28
Click image to enlarge

Days after press release = 28

Links indexed in Google = 569

WPCompendium.org – Press Release Day 36
WPCompendium.org - Press Release Day 36
Click image to enlarge

Days after press release = 36

Links indexed in Google = 566

Additional Improvements

After the press release campaign went live, we visited Majestic.com to view what data they have gathered about WPCompendium.org. Majestic.com surveys and maps the Internet and, according to their website, has created the largest commercial Link Intelligence database in the world.

The screenshots below show the effects of submitting a press release on ‘Trust Flow’ and ‘Citation Flow’, which are defined by Majestic.com …

Trust Flow … is weighted by the number of clicks from a seed set of trusted sites to a given URL or Domain.

Citation Flow … is weighted by the number of citations to a given URL or Domain.

WPCompendium.org – Majestic results

WPCompendium.org - Majestic results

December 8, 2016

WPCompendium.org - Majestic results

December 15, 2016

WPCompendium.org - Majestic results

December 21, 2016

WPCompendium.org - Majestic results

December 30, 2016

WPCompendium.org - Majestic results

January 06, 2017

Update – June 2018

A quick check of the first 5 news releases sent by WPCompendium.org shows the following results (clicking on the link shows you the most current results):

News ReleaseDate PublishedSites SubmittedLast CheckedLinks Indexed In Google
News Release #1November 23, 2016222June 1, 201847
News Release #2December 07, 2016222June 1, 201899
News Release #3December 29, 2016222June 1, 201872
News Release #4April 27, 2017301June 1, 201832
News Release #5May 16, 2017365June 1, 201867

As you can see, when we last checked over a year later, Google is still indexing over 300 entries from these news releases.

Do You Need More Traffic, Leads, Or Customers For Your Business?

Learn more about how DistributionPress.com can help your business get better results online, order your news release today, visit our FAQs section or contact us to if you have any questions.