WPCompendium.org – Case Study
WPCompendium.org provides hundreds of free WordPress tutorials for beginners.
WordPress is the world’s most popular content management system application and is used to power millions of websites worldwide.
WordPress is also an extremely popular niche for bloggers and blogging and competition for search terms related to the WordPress tutorials niche is very high, as many web service businesses, web developers, web designers, and web marketing agencies compete for clients and offer tutorials as content to attract visitors.
The main method used by WPCompendium.org to drive traffic to the site is content publishing and content syndication (content is automatically syndicated to the site’s social pages). Although this is an effective way to generate traffic and get many of the site’s pages ranked on Google, it is also very time-consuming. The site publishes detailed and original content which has taken many years to create.
Before Using Distribution Press
WPCompendium.org was launched in May 2016.
As the screenshot from WPCompendium.org’s Google Analytics account shows, traffic figures for November 2016 (6 months after launch) were as follows:
- Users: 975
- Sessions: 1,094
WPCompendium.org launched its first press release campaign using DistributionPress on November 24, 2016.
(WPCompendium.org – First News Release Campaign)
The press release targeted the keyword phrase Free Digital Skills Training WordPress.
After Using Distribution Press
Improved Search Engine Ranking
We targeted the long-tail keyword “Free Digital Skills Training WordPress” in this campaign to show that we can easily rank sites on the front page of Google’s organic search result listings using targeted press releases for low-to-medium competition keywords.
WPCompendium.org not only ranks at the top of Google’s organic search listings for the keyword Free Digital Skills Training WordPress but the press release also helped pushed up rankings for the main site and other related sites where WPCompendium.org syndicates its content to (e.g. social media pages like LinkedIn).
No one can predict what Google will do. Checking search results on different days, however, seems to indicate that WPCompendium.org is consistently ranking well for a number of top slots … sometimes it even dominates the top 3-4 spots …
(Press releases can help drive up ranking for your website … even dominate multiple top/front page spots in Google’s search results!)
Increased Web Traffic
For WPCompendium.org, we’ll be using the recommended strategy of releasing monthly press releases targeting different search phrases that drive traffic in the WordPress niche.
The screenshots below show traffic results using this strategy. We’ll add new screenshots over time with updated traffic results …
(WPCompendium.org – Initial press release November 24, 2016)
(WPCompendium.org – December 2016)
(WPCompendium.org – One Month After Press Release)
Press Release Pickup
Let’s take a look at how Google picked up WPCompendium.org’s press release.
The news release was submitted to 220+ sites and many additional media outlets (update: we now submit to 500+ sites).
As the number of indexed sites gets higher, this indicates that releases are not only being picked up from sites we have distributed releases to but also that releases are being syndicated to websites and blogs that source content from sites on our distribution list.
WPCompendium.org – Press Release Day 1, 12 hrs
Days after press release = 1 (12 hrs)
Links indexed in Google = 85
WPCompendium.org – Press Release Day 3
Days after press release = 3
Links indexed in Google = 96
WPCompendium.org – Press Release Day 7
Days after press release = 7
Links indexed in Google = 176
WPCompendium.org – Press Release Day 23
Days after press release = 23
Links indexed in Google = 545
WPCompendium.org – Press Release Day 28
Days after press release = 28
Links indexed in Google = 569
WPCompendium.org – Press Release Day 36
Days after press release = 36
Links indexed in Google = 566
After the press release campaign went live, we visited Majestic.com to view what data they have gathered about WPCompendium.org. Majestic.com surveys and maps the Internet and, according to their website, has created the largest commercial Link Intelligence database in the world.
The screenshots below show the effects of submitting a press release on ‘Trust Flow’ and ‘Citation Flow’, which are defined by Majestic.com …
Trust Flow … is weighted by the number of clicks from a seed set of trusted sites to a given URL or Domain.
Citation Flow … is weighted by the number of citations to a given URL or Domain.
WPCompendium.org – Majestic results
December 8, 2016
December 15, 2016
December 21, 2016
December 30, 2016
January 06, 2017
Update – June 2018
A quick check of the first 5 news releases sent by WPCompendium.org shows the following results (clicking on the link shows you the most current results):
|News Release||Date Published||Sites Submitted||Last Checked||Links Indexed In Google|
|News Release #1||November 23, 2016||222||June 1, 2018||47|
|News Release #2||December 07, 2016||222||June 1, 2018||99|
|News Release #3||December 29, 2016||222||June 1, 2018||72|
|News Release #4||April 27, 2017||301||June 1, 2018||32|
|News Release #5||May 16, 2017||365||June 1, 2018||67|
As you can see, when we last checked over a year later, Google is still indexing over 300 entries from these news releases.